Creating Sustainable Competitive Advantage For a rapidly growing $800 million company, we:  Guided the creation of a differentiated and actionable core brand positioning to drive internal growth, customer acquisition and retention strategies, operations strategy and internal and external communications. Developed the first central product development process to increase new product success and profitability, reduce time to market and involve the entire enterprise in a more proactive development process.  If your merging and diversifying utility is facing difficult marketing strategy development, branding or positioning issues, give us a call at 203-438-3804,  use the information tab below or send an E-Mail to Branding@RSIdeas.com.      More Topics   © Copyright 1998-2002                   All rights reserved