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  images/bd14719_.gif   Creating Sustainable Competitive Advantage

RSI, Inc. recently helped a $2 billion asset company:

  •   Create sustainable competitive advantage for a previously undifferentiated business unit by:

    • Guiding the development of a well-defined value proposition  

    • Re-aligning organization structure and processes to deliver added value and total customer satisfaction

  •   Generate $1 million in incremental profits in less than one year by:

    •   Developing a new channel of distribution direct to customers  

  •   Using state-of-the-art direct marketing methods that integrated database, direct mail, telephone  lead pre-qualification and personal selling...   continued

 

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  • Request

 
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