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Serious     Consideration Stage

 

Consideration Stage
Market Segmentation
Segmenting Target Markets
 
Residential Markets Can Be Segmented By:
  • Numbers of Dwelling Units 
  • Space and Water Heating Equipment Saturation
  • New Construction or Existing Homes
  • Space and Water Heating Equipment Type 
  • Equipment Saturation 
  • Square Footage
  • Occupant Demographics ...
Commercial Markets Can Be Segmented By:
  • Mom & Pop Commercial
  • Multi-family Residential
  • Low- and High-Mid Market Commercial
  • ESCo Targets (Key Accounts)
  • New Construction or Retrofits
  • Business or Building Size 
  • Businesses’ Uses
  • Equipment Types and Saturation
  • Ownership and/or Management
  • Product and Service Interest Levels..

Quantifying the Three Dimensions of Your Target Markets

Geographic Targets

 

 
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