RSI, Inc. recently assisted a major diversifying
energy provider in deciding whether or not to pursue the offering of consumer
financing to residential and small commercial customers. We completed our
analyses in about six weeks and provided market-based evidence that:
A $2.8
billion market for financing HVAC replacements and other home improvements
existed in a relatively small geographic area targeted by our client.
There
was a strong interest in a utility-affiliated financing offering
that was convenient and offered through a network of trade ally
contractors
